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Hoka Elevates UTMB Sponsorship to New Title Sponsor

Published on April 24 by Anna

Hoka, the renowned running shoe brand, has announced an elevated level of support for the Ultra-Trail du Mont-Blanc (UTMB) by becoming its new title sponsor. This long-term agreement signifies a significant partnership that will keep UTMB at the forefront of the ultra-trail world.

The UTMB is one of the most prestigious and challenging ultra-trail running events in the world, drawing elite athletes and trail running enthusiasts from across the globe. With Hoka's increased support, the event is poised to reach even greater heights, offering participants an unparalleled experience in the stunning Mont-Blanc region.

As the new title sponsor, Hoka aims to enhance the event's impact and continue to promote the values of trail running, outdoor adventure, and athletic excellence. This partnership represents a commitment to the trail running community and a shared passion for the beauty and challenges of mountainous terrain.

Hoka's innovative footwear, known for its cushioning and performance features tailored for trail running, aligns perfectly with the demands of the UTMB course. The brand's support will not only benefit the event organization but also provide participants with access to cutting-edge gear and resources to enhance their performance on the challenging trails.

Both Hoka and UTMB organizers are excited about this new chapter, which promises to elevate the event's status and showcase the incredible spirit of trail running to a global audience. With Hoka's commitment and expertise, the UTMB continues to be a premier event that celebrates the endurance, determination, and camaraderie of trail runners worldwide.